Print advertising is still a major part of our industry. Over the past
ten years we have placed ads in thousands of papers, trade publications
and shoppers. Whether you are a national company or only conduct business
in a local area we can help. From the New York Times to a translated
ad in the Rafu Shimpo and everything in between, chances are, we have
dealt with it all.
Get the most for your money with a camera ready display ad. Many publications
offer discounts for files prepared for print, plus with a display ad you control
the content, look and layout. Per column inch, a display ad will always look
better and contain more content than a line ad built by the paper.
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Here
are examples of two ads with very similar content and costs.
The print ready display ad was designed and submitted by
AuctionMarketing.com, the line ad was designed by the newspaper.
Which version would you choose to advertise your auction?
Many of the most important publications are not major newspapers,
rather local or regional shoppers. Assuming you have coverage
by hitting the major papers in an area may be a costly mistake
in more ways than one. Major papers may have larger readership
but if they have a weak auction section you may be throwing money
away.
Contact us today to discuss making your print advertising campaigns
more effective.
Tips: Never accept a paper’s "National Rate" without
a fight, even if your physical business address is outside a
paper’s local area. Chances are your auction is within the local
area, you are locally licensed, you are paying local sales tax
and even your local client may be paying for the advertising.
Ads
are often negotiable and many papers offer special nonpublished
deals. For example, a two column by three inch ad in a major
Iowa paper currently costs $803.04, if you are in the know
you can get a five column by five inch full-color ad for
only $704.00. |
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